BLUELINES:

South Street Brewery Announces New Premiere Line

Life is But a Dream

South Street Brewery releases a new seasonal carrier line Barstools & Dreamers.

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How Design Drives Sales

The Current Renaissance in Beer Label Design

Staggering Statistics prove that design is one of your most important investments : 36% of customers selected their purchase based on package design, which accounts for a larger share than traditional marketing strategies such as television ads and endorsements.” 64% of consumers try a new product because of the package design, while 41% of consumers purchase a product again because of the packaging.

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Ever Consider a Standing Desk?

Stand Up!

Get the inside perspective from wm. 'standing people'

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Dicul Vodka Packaging Arrives!

Stay tuned for the bloody mary mix and more!

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2013 Virginia Film Festival

A look back at the inspiration & creation of this past year's festival!

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Beer, Pizza & Branding

We had a blast on December 10 at Champion Brewing alongside Hunter- the owner and head brewer and Chris, the owner of Blue Ridge Pizza - enjoying some good beer and pizza and discussing why it was so important to launch their small businesses (neither are small any longer ;) with strong branding [Thank you to The Central VA AMA for putting this on!].

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Watermark Brings 2 EMMA Awards home!

At the 2012 Central Virginia Marketing Excellence Awards (the EMMAs) Watermark won both Print Advertising for the McIntire Park Planning Awareness Campaign and the People's Choice Award (it's first year as a category!) for the Virginia Film Festival 2011 Campaign.

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FEATURED CASE STUDY

SOUTH STREET BREWERY BRAND

A case study from logo to label design and packaging to marketing collateral. The development of the South Street Brewery Brand.

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April 8 from 4-7pm

Grad Open House!

Calling all recent and upcoming grads! Stop by!

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services: Label Design

New BMB Label ‘Leaps’ Out on MSNBC

The latest label release from BMB

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services: Website Design

Woo hoo!

Holy New Website!

We are so excited to share the fruit of our labors at the new www.designbywatermark.com. It has only taken us a few years (think shoemaker's children) but we found a few moments to concentrate on ourselves so that we could better share our client's work!

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services: Label Design

Watermark Featured on the Dieline!

Blue Mountain Barrel House Bottles Featured on The DielineWe are so excited to be featured on this industry-leading package design site! Check out more of our packaging design/label design here.

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wm. Wine Label Design featured in C-Ville

Nice feature from C-ville on our wine label design!

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Watermark gets a mention on CNNMoney

With thin staffs and a slowly improving job market, employers can't just let employees take vacation whenever they want, but they also can't risk damaging morale. This summer, a few firms are getting creative.

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