Introducing Ad Astra Bed & Breakfast, a luxury B&B nestled in the Blue Ridge Mountains of central Virginia. Ad Astra (latin for ’to the stars’) sought to create an improved B&B experience for the modern traveler’s taste (say goodbye to creaky floors, dated furniture, uncomfortable beds, and lack of privacy). The primary objective for the brand identity was to project the unique experience provided: A luxurious reality, steeped in some humor, and grounded by the natural beauty of the surroundings. To differentiate the brand from typical B&B’s, we custom lettered the Ad Astra logo type as well as the supporting monogram to create a slightly rustic aesthetic. An elegant, flying pig was illustrated as a motif to convey the seemingly impossible reality of Ad Astra. A neutral, calming color palette was chosen to echo the colors of the home’s exterior and interior and to further reflect the relaxing and luxurious tone.