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JMU Duke Club

Logo Redesign

What an honor. So many of our designers hail from James Madison, so what a blast to work on the redesign for the JMU Duke Club’s logo/branding. We have been fortunate to have been working with the Duke Club for 2 years on their Annual Brochure (click here for the 2012 brochure design ~ 2013 coming soon!), so when approached with this project we couldn’t wait. A simplified, bold design integrates movement through the slant in the text and the Duke Dog’s crown now represents this group of generous donors and alumni that support James Madison’s student athletes.

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Logo Design : The NEW logo for JMU's Duke Club