Originating from a prominent street name in its locale, South Street Brewery is a bright, approachable brand that highlights playful illustrations with a clean and modern edge. The overall brand is united by splashes of color and friendly, flat-design inspired illustrations. The Barstools and Dreamers Series is the reserve tier of the brand that encompasses 12oz. seasonal carriers and a 750mL specialty line. Each label is laser diecut to reflect the shapes generated by the illustrations and explores custom, handlettered titles that integrate with the illustrations. Fine, flowing linework surrounds each central illustration to evoke a whimsical theme.