We were honored to be asked to design the 2015 Campaign Artwork for the Virginia Film Festival, making this our fifth year working together on the Festival’s overarching theme. Each year, we start with the campaign poster, and then build out all advertising, signage, marketing collateral, and merchandise from there.
This year, in addition to the campaign artwork, we also re-designed the year-round brand for the Virginia Film Festival. Our refreshed version of the logo with a simplified wordmark heralded a new symbol of the festival, a leaf transforming into a filmstrip. Carried throughout all of the evergreen material, including promotional work and banners across the city, the leaf represents the beautiful autumnal imagery that encompasses the Virginia Film Festival each year.
Check out a short video on our process for the 2015 campaign poster